creative direction | activism

Creative Direction

„From Fashion to Compassion“

It was when I had finally arrived at the zenith of my fashion career, as Senior VP Global Creative Director of Nautica in NYC, that I realized that it was time to dedicate myself fully and wholeheartedly towards my long time passion – the exciting and adventurous field of Holistic Medicine and Yoga Therapy. I decided to say goodbye to the Big Apple and return back home, to Berlin. Here, I became a board certified Naturopath, specializing in Holistic Acupuncture, TCM and Bodywork.The worlds of Beauty and Creativity that were such integral parts of my daily fashion career have never left my side. I am very happy and thankful to be able to embrace both of these wonderful topics, combining ancient and indigenous wisdom with bold aesthetics to ensure beauty, taste and the modern lifestyle of our current ZEITGEIST in all its forms. The Subjects of WELL BEING and INNOVATION are now guiding me as a Creative Director and Health Trainer. I am in the unique position to thrive in both worlds which enables me to ensure unique market differentiation and holistic BRAND VISION for all of my clients. past and current clients: GAP – Tommy Hilfiger – Nautica – Levis – Nike – Oshkosh B’Gosh – Abercrombie and Fitch – Viacom


I am a person who believes strongly in social change and therefore takes part in education, speaking engagements and hands-on activities trying to make a difference step by step, inch by inch. I am a change agent and educator for the following subjects: –  Female Health – self-care and confident decision making –  Palliative care and Hospice work – Let’s talk about Dying –  Female Refugee support – Integration and Bodywork

Once upon a time, there was an old man who used to go to the ocean to do his writing. He had a habit of walking on the beach every morning before he began his work. Early one morning, he was walking along the shore after a big storm had passed and found the vast beach littered with starfish as far as the eye could see, stretching in both directions. Off in the distance, the old man noticed a small boy approaching.  As the boy walked, he paused every so often and as he grew closer, the man could see that he was occasionally bending down to pick up an object and throw it into the sea.  The boy came closer still and the man called out, “Good morning!  May I ask what it is that you are doing?” The young boy paused, looked up, and replied “Throwing starfish into the ocean. The tide has washed them up onto the beach and they can’t return to the sea by themselves,” the youth replied. “When the sun gets high, they will die, unless I throw them back into the water.”The old man replied, “But there must be tens of thousands of starfish on this beach. I’m afraid you won’t really be able to make much of a difference.”The boy bent down, picked up yet another starfish and threw it as far as he could into the ocean. Then he turned, smiled and said, “It made a difference to that one!” #activism